Kipitfresh (Alabaster Agro-Allied Industries) is an agritech start-up promoting efficient energy end uses for productive applications such as Cooling in off-grid rural farming communities in Nigeria and peri-urban fruit markets with no access to energy. They adopt Cooling as a service (CaaS) business model in providing Cooling for fresh fruits and vegetables using Cold chain storage and distribution assets powered by clean and renewable energy sources. Kipitfresh helps bottom of the pyramid players like small-holder farmers and female fruit retailers defray the upfront cost of acquiring expensive cold chain assets. They only charge for space occupied for either storage or distribution as well as energy usage.